— 01 / Practice
Hand-coded websites.
Your website is the #1 salesperson you'll ever hire. We build it line-by-line so it loads in under a second, converts 2–4× better than a template, and ranks in both Google and AI search — with no monthly platform tax and no vendor lock-in.
— The honest comparison
Still paying rent on WordPress, Wix, Shopify, or Squarespace?
Template platforms look cheap on the sticker. Over three years, the monthly fees, plugin stack, app store taxes, and speed penalties add up to something you don't own and can't easily leave. Hand-coded sites flip the math.
Template platforms
Wix · WordPress · Shopify · Squarespace
Base plan $23–49/mo, plus paid themes, plugins, and app-store fees. Shopify apps alone average $150–400/mo on mature stores. Three years in, you've spent $8K–20K on a site you don't own.
Bloated themes and 40+ plugins mean mobile LCP usually sits at 3.5s+. Google penalizes you in rankings; shoppers bounce. Every 100ms of delay costs ~1% conversion.
Template themes rarely emit clean schema.org or semantic HTML. ChatGPT, Perplexity, and Google's AI Overviews can't cite you — so the traffic moves to cleaner sites.
Wix and Squarespace sites can't be meaningfully exported. Shopify stores are welded to their backend. If the platform raises prices 30% next quarter — and they do — you pay.
The same 50 themes power millions of stores. Buyers feel it. Google's E-E-A-T updates now demote cookie-cutter content and generic layouts.
Artificial Perfection
Hand-coded, owned outright.
From $988 flat, or $82/mo for 12 months at 0% interest. No platform fees, no plugin subscriptions, no per-transaction cuts. Hosting is $10–30/mo on your own Vercel or Cloudflare.
Static-first output, purged CSS, hand-tuned critical path. Typical 4–5× faster than the same content on WordPress — which compounds into 20–40% lift in conversion and a measurable rankings boost.
Structured data, semantic sectioning, FAQ schema, LLM-friendly paragraphs. Engineered to be cited by ChatGPT, Perplexity, and Google AI Overviews — where the next decade of traffic is moving.
Your repo, your DNS, your Stripe, your admin. If you ever fire us, the next team can pick it up inside an afternoon. Zero lock-in written into every contract.
Wireframed to your business, not around a template grid. Your proposition gets the layout it deserves — and Google rewards originality.
— 3-year math
Do the math on a serious website.
Based on public pricing for a mid-sized marketing site or e-commerce store. Your numbers will vary — but the shape of the comparison doesn't.
Shopify + apps
3-year total. Plan $79/mo, apps ~$250/mo, transaction fees on every order. Theme licenses, dev hours for customization, and you still rent everything.
WordPress + dev
3-year total. Managed hosting ($40/mo), theme + plugin licenses, quarterly maintenance ($500–1,500/qtr to fix conflicts). Slower every year as plugins pile up.
Hand-coded with us
3-year total. One-time build ($988–2,988 depending on scope), hosting $10–30/mo, zero platform rent. Faster in year 3 than in year 1 because nothing bloats.
— What moves the needle
Built to convert, not just to look nice.
Sub-second load = +20% conversion
Hand-tuned asset pipeline, purged CSS, static-first output. LCP under 0.8s on 4G — 4–5× faster than the same content on WordPress. Every 100ms of delay is ~1% of revenue.
AI-search ready (GEO)
Structured data, semantic markup, FAQ schema, and paragraph patterns tuned to be cited by ChatGPT, Perplexity, and Google's AI Overviews. Where the next decade of search traffic is going.
You own every line of code
Your GitHub, your DNS, your Stripe, your admin. No platform rent, no export horror. Fire us tomorrow and the next dev picks it up the same afternoon.
3 days to ship, 1 week for full custom
Starter sites live in three business days. Full custom marketing sites or storefronts ship in one to two weeks — not the three-month agency retainer slog.
Your team edits without us
Admin panel, headless CMS, or Git-based content — whichever fits your team's actual workflow. No "hire the dev" for a typo fix. No training on a proprietary builder.
Up to 50% funded by Canadian grants
We scope projects to qualify for DMAP ($15K), CanExport ($10–50K), and SR&ED. For many Canadian SMEs, half the cost is reimbursed by the province or CRA.
— How we work
From brief to live in one week.
- 01
20-minute discovery
We learn your business, your existing stack, and where the friction is. You leave with a scope + written quote within 24h.
- 02
Design sprint
Hand-designed pages in Figma — wireframe → visual → polished. Two revision rounds included.
- 03
Hand-coded build
We write your HTML, CSS, and JS line-by-line. No page builders. Weekly preview deploys so nothing is a surprise at launch.
- 04
QA & ship
100/100 PageSpeed on Desktop + Mobile. Structured data tested. DNS flipped when you say go.
— Selected work
Shipped websites.
— Client voice
Said by clients we've shipped for.
Our primary goal was to create a reliable hub that could seamlessly connect our foundation with our stakeholders, especially for our upcoming events and bookings. Artificial Perfection delivered a highly professional, stable platform. The event registration flow is intuitive, and the backend management gives us exactly the control we need. A very solid and dependable technical partner.
As an investment firm, we needed a corporate website that was clean, fast, and projected absolute professionalism. AP handled our brand refresh seamlessly. They built a highly polished, standard corporate platform without overcomplicating the process. The 1/3-to-2/3 grid layout and the high-end visuals they integrated give us a very premium digital footprint.
Honestly, the AP team completely blew us away! We didn't need a marketing site; we needed a beast of a logistics engine. They built us a massive tri-domain platform connecting our warehouses, delivery drivers, and customers in real-time. It handles complex routing logic effortlessly. If you need a team that can build serious, heavy-lifting custom infrastructure without the crazy enterprise timelines, look no further!
— Pricing
Transparent packages.
Published tiers from $498. 0% installments on every tier.
— Common questions
Before you commit.
How fast can you build a website?
Starter sites can ship in 3 business days. Most full custom builds take 1–2 weeks depending on scope.
Why hand-code instead of templates?
Hand-coded sites load 10–20× faster (sub-second vs 3–5 seconds), score 100/100 PageSpeed, and rank in both Google and AI search answers. Template builders cannot reach that bar.
What is GEO optimization?
GEO (Generative Engine Optimization) is tuning your site so it shows up in AI answers from ChatGPT, Perplexity, and Google AI Overviews — not only classic SERPs.
Do you offer payment plans?
Yes. All website packages support 6–12 month installment plans through Stripe. You can launch now and pay over time.